Photographer
Angelito Jusay
Client
Bryant Park Corporation
Bryant Park
Corporation
2024 - 2026
Category
Visual Identity
Deliverables
Stage banner
Tent
Barricade covers
Postcards
Signs
A breath, a stretch, a sea of mats at sunrise.
I redesigned the visual identity for Bryant Park's annual yoga series, creating a vibrant system that captures movement, openness, and the energy of practicing together outdoors.
A breath, a stretch, a sea of mats at sunrise.
I redesigned the visual identity for Bryant Park's annual yoga series, creating a vibrant system that captures movement, openness, and the energy of practicing together outdoors.
A breath, a stretch, a sea of mats at sunrise.
I redesigned the visual identity for Bryant Park's annual yoga series, creating a vibrant system that captures movement, openness, and the energy of practicing together outdoors.
Yoga in Bryant Park welcomes thousands of New Yorkers every summer. The challenge was to refresh the event's visual identity while creating a flexible system that could scale across environmental graphics, print, and digital touchpoints.
Yoga in Bryant Park welcomes thousands of New Yorkers every summer. The challenge was to refresh the event's visual identity while creating a flexible system that could scale across environmental graphics, print, and digital touchpoints.
Yoga in Bryant Park welcomes thousands of New Yorkers every summer.
The challenge was to refresh the event's visual identity while creating a flexible system that could scale across environmental graphics, print, and digital touchpoints.
Capturing Movement
Capturing Movement
Capturing Movement
Yoga begins with movement, and so did the identity. Organic forms, flowing curves, and saturated colors were inspired by stretching bodies and the rhythm of practicing together outdoors. The resulting language balances calm with energy, creating an identity that feels welcoming, active, and unmistakably Bryant Park.
Yoga begins with movement, and so did the identity. Organic forms, flowing curves, and saturated colors were inspired by stretching bodies and the rhythm of practicing together outdoors. The resulting language balances calm with energy, creating an identity that feels welcoming, active, and unmistakably Bryant Park.
Developing the System
Developing the System
Developing the System
The visual language was developed as a flexible system rather than a single mark. Color and organic forms were tested across multiple scales to ensure the identity remained recognizable from large environmental graphics to handheld print.
The visual language was developed as a flexible system rather than a single mark. Color and organic forms were tested across multiple scales to ensure the identity remained recognizable from large environmental graphics to handheld print.
Refining the System
Refining the System
Refining the System
Multiple color explorations were tested across postcards and other applications to evaluate contrast, hierarchy, and consistency. This iterative process helped define a palette that worked across the full identity system.
Multiple color explorations were tested across postcards and other applications to evaluate contrast, hierarchy, and consistency. This iterative process helped define a palette that worked across the full identity system.
Together, these applications transform the identity into a cohesive event experience. Environmental graphics, stage banners, tents, signage, printed schedules, and digital assets create a recognizable visual presence across Bryant Park.
Together, these applications transform the identity into a cohesive event experience. Environmental graphics, stage banners, tents, signage, printed schedules, and digital assets create a recognizable visual presence across Bryant Park.
Together, these applications transform the identity into a cohesive event experience. Environmental graphics, stage banners, tents, signage, printed schedules, and digital assets create a recognizable visual presence across Bryant Park.
Visual Identity in Use
Visual Identity in Use
Visual Identity in Use
Final applications across the Bryant Park experience
Final applications across the Bryant Park experience
Final applications across the Bryant Park experience
