Model
Maria Luiza Ribeiro
Maria Luiza Ribeiro
Category
Photography
Installation
Art Direction
Deliverables
Installation Design
Textile Prints
Experimental Typography
Photographic Series
Exhibition Mockups
Who Are You Again? is a photographic series exploring the gradual erosion of identity under the weight of external expectations. Through five increasingly fragmented self-portraits, the work follows the journey from self-doubt to complete self-erasure, asking what remains after years of trying to become someone else.
Who Are You Again? is a photographic series exploring the gradual erosion of identity under the weight of external expectations. Through five increasingly fragmented self-portraits, the work follows the journey from self-doubt to complete self-erasure, asking what remains after years of trying to become someone else.
Who Are You Again? is a photographic series exploring the gradual erosion of identity under the weight of external expectations. Through five increasingly fragmented self-portraits, the work follows the journey from self-doubt to complete self-erasure, asking what remains after years of trying to become someone else.
The project evolved beyond photography into an immersive textile installation. Printing the series at architectural scale transformed an intimate psychological experience into a physical environment that visitors could move through, confronting the work at the same overwhelming scale as the pressures it represents.
The project evolved beyond photography into an immersive textile installation. Printing the series at architectural scale transformed an intimate psychological experience into a physical environment that visitors could move through, confronting the work at the same overwhelming scale as the pressures it represents.
The project evolved beyond photography into an immersive textile installation. Printing the series at architectural scale transformed an intimate psychological experience into a physical environment that visitors could move through, confronting the work at the same overwhelming scale as the pressures it represents.
Finding the Narrative
Finding the Narrative
Finding the Narrative
The project began by mapping the psychological process behind losing one's identity. Rather than documenting a single experience, I broke the journey into five emotional stages, tracing how external expectations gradually reshape appearance, behavior, and self-perception.
The project began by mapping the psychological process behind losing one's identity. Rather than documenting a single experience, I broke the journey into five emotional stages, tracing how external expectations gradually reshape appearance, behavior, and self-perception.
The project began by mapping the psychological process behind losing one's identity. Rather than documenting a single experience, I broke the journey into five emotional stages, tracing how external expectations gradually reshape appearance, behavior, and self-perception.
Developing the
Visual Language
Developing the
Visual Language
Developing the
Visual Language
Photography, collage, transparent overlays, and hand-painted typography were explored together to create a visual language that felt fragmented yet cohesive. Each experiment tested how physical interventions could mirror psychological transformation.
Photography, collage, transparent overlays, and hand-painted typography were explored together to create a visual language that felt fragmented yet cohesive. Each experiment tested how physical interventions could mirror psychological transformation.
Constructing the Series
Constructing the Series
Constructing the Series
Once the visual language was established, each composition was developed as a chapter within the larger narrative. Layering, distortion, handwritten dialogue, and increasingly aggressive interventions evolve throughout the series, mirroring the subject's loss of identity.
Once the visual language was established, each composition was developed as a chapter within the larger narrative. Layering, distortion, handwritten dialogue, and increasingly aggressive interventions evolve throughout the series, mirroring the subject's loss of identity.
With the system in place, the work shifts into application.
Drafts and mockups explore how the patterns live across posters, merchandise, and digital spaces, testing scale, composition, and color to ensure the identity holds together across every format.
With the system in place, the work shifts into application. Drafts and mockups explore how the patterns live across posters, merchandise, and digital spaces, testing scale, composition, and color to ensure the identity holds together across every format.
With the system in place, the work shifts into application. Drafts and mockups explore how the patterns live across posters, merchandise, and digital spaces, testing scale, composition, and color to ensure the identity holds together across every format.
Final applications of the visual system
Final applications
of the visual system
Final applications of the visual system
Across installation and textile prints
Across installation and textile prints
Across installation and textile prints
